ITGumbo: spicing IT up

Earlier today Aternity Inc., announced its first set of packaged Frontline Performance Intelligence (FPI) solutions tailored for specific enterprise applications and the launch of its worldwide Partner Program. Last week, I had the opportunity to interview Aternity CEO, Trevor Matz, by phone to discuss the two-fold announcement a little more in depth. The following is the interview.

LD: Can you give a brief background of the company?
TM: Aternity is an end user experience management solutions provider based in the U.S. with an R&D center in Israel. Our Frontline Performance Intelligence Platform is transforming the typical reactive enterprise into one that is proactive. The platform uniquely monitors the end-user experience in real time by analyzing, aggregating and correlating desktop performance, application performance and user productivity to help determine and resolve in less time the root cause of any problems. Using the FPI Platform, companies can become proactive in capacity planning, application licensing optimization, and desktop virtualization and orchestration.

What is the new Partner Program?
The Partner Program addresses two problems through two types of partners. The first type, application partners, are companies that make and sell their own applications who can integrate Aternity's FPI Platform into their products to increase end user productivity. The ROI from such integration is usually 4 times the cost of loss in the first year. The second type is consulting partners, such as IBM, EDS and boutique System Integrators. They will be certified to make sure that they know the methodology and technology of our product. Both types of partners will be able to bring this to a broader market.

What are some of the features and benefits included in the packaged Frontline Performance Intelligence (FPI) solutions?
FPI packaged solutions will be offered around leading enterprise applications, such as SAP, Siebel and Microsoft Office/Exchange. It can build support in the field and through our past work, it has a library of packaged solutions for specific applications. These are directed in rapid time to benefit more rapid ROI.

Is there anything else being offered with the first set of packaged FPI solutions?
We are also offering a unique twist connected to this and our Partner Program. Any organization can suggest that we build a mission critical application for its product. If the organization qualifies, we will then work with it to build the application based on its products for free in 2-3 days on site.

Which markets are most of your customers in?
Our customers are primarily in the healthcare and financial markets. After that there is a split between the high-tech and manufacturing markets, but our customer base isn't really limited by industry as our products solve the same set of problems that everyone has - lack of visibility and understanding.

What gives Aternity its edge over its competition?
Our integrated analytics correlation engine and virtualization support makes our solutions unique. These programs truly deliver immediate time to value and show our proof of concept in one day by showing the value-decrease effort and movement.

How much does the FPI Platform cost?
Pricing depends on the number of end points in an organization, but it generally starts at $100,000 and up.

About the author: Lisa Damast is the Membership Manager of ebizQ.net and currently resides in Israel. Any questions or inquiries regarding this blog or ebizQ membership services can be directed to her via email at ldamast (at) ebizq (dot) net. She can also be followed on Twitter, where she covers additional Israeli technology companies and Israel-related headlines and topics.