ITGumbo: spicing IT up

MySpace owners Fox Interactive announced yesterday that they have already begun targeting ads to their users based on data gleaned from the users' profile pages. The idea is that advertisers should be able to dramatically improve click-through rates... to products such as Hooters T-shirts and shot glasses with fake noses drawn on them. Fortunately, anyone who's worried about their data privacy is already NOT ON MYSPACE, so Fox should have no ethical concerns about the new initiative. Only one question remains: will users now be judged not only by their hotpix but the coolness of their ads? We can only imagine.